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| COURSE SYLLABUS |
| BUS-005 – Principles of Marketing |
About the Course |
| The Principles of Marketing examination covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing or Marketing Principles. The exam is concerned with the role of marketing in society and within a firm, understanding consumer and organizational markets, marketing strategy planning, the marketing mix, marketing institutions, and other selected topics, such as international marketing, ethics, marketing research, services and not-for-profit marketing. You're expected to have a basic knowledge of the economic/demographic, social/cultural, political/legal and technological trends that are important to marketing. |
Status: |
| *Unknown - Not Logged In |
Activities: |
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Credit by Exam Program |
| College Level Examination Program (CLEP) |
Resources |
Exam Bank Questions = 217
FlashCard Phrases = 222
Media Web Links = 0
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Recommended Prerequisits |
| None |
Sections |
| Section 1 - Role of Marketing in Society | | | Section 2 - Role of Marketing in a Firm | | | Section 3 - Target Marketing | | | Section 4 - Marketing Mix | |
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Available Resources
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| Rating | Type | Link | Rate It | | NA | | None Currently Available |
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